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Viewers of The History Channel en español are going to be seeing a lot of Carlos Ponce in the weeks to come.
Ponce — a 33-year-old Puerto Rican pop singer, actor and "Entertainment Tonight" correspondent — has been tapped as the spokesman for the Spanish-language network's tribute to Hispanic Heritage Month. A national celebration, it kicks off Friday [Sept. 15] and continues through Oct. 15, celebrating Iberian, Latin American and Caribbean cultures and traditions... (via U-Entertainment - Celebration of cultural awareness)
Ponce will be part of radio ads, as well as promo spots and point-of-purchase materials that will be located at operators’ call and payment centers.
Moreover, Ponce will serve as an on-air host for the channel, which will introduce five new programs from different parts of the Latino world during the period: The Kidnapping of Ingrid Betancourt (Colombia); Balseros (Cuba); State of Fear (Peru); Behind the Shadows (Mexico); and The Madness of Don Quixote (Spain). The latter three shows are making their U.S. premieres, according to director of programming Marlene Braga... (via History Promo Targets Hispanics - 8/21/2006 - Multichannel News)
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Related posts: Carlos Ponce Week
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